Content Style Exploration

Proposal for Top Level Web Content

TLW Sections

Sections should follow the GT brand but also feature consistent differences which only occur on that section. This way the visitor knows when they have moved to a different section.

Secondary/internal navigation for each section is in the central portion of the first tier page. It repeats at the end of the content of tier 2 and tier 3 pages so as not to confuse the section navigation with the site navigation. No other navigation elements for any other sections should appear here.




Majors and Degrees

Content: Bachelor degrees, master degrees, PhDs, minors.
Appearance: Simple with gold, navy and neutrals.

Tech Gold
Tech Blue
Warm Gray
Tier 1

Navigation - Tier 1
Tier 2

Navigation - Tier 2
Tier 3

Navigation - Tier 3



Life at Tech

Content: campus life, academics, student activities.
Appearance: Fun square images in rows and grids, highlights of bright tertiary palette, outline icons, large headings.

Tech Gold Tertiary Accents
Tier 1

Navigation - Tier 1
Tier 2

Navigation - Tier 2



Creating the Next

Content: Links to outside news stories
Appearance: Dark colors, dark and neutral backgrounds, large header images with overlay text in a black frame.

Dark Gray
Black
Tech Gold
Tier 1

Navigation - Tier 1
Tier 2

Navigation - Tier 2



Innovation Ecosystem

Content: how to connect/partner with GT
Appearance: Bright gold (mix of tech gold and buzz gold highlights), hexagon navigation, headers with rhombosia patterns, Atlanta cityscape footer.

Tech Gold
Buzz Gold
Light Gray
Tier 1

Navigation - Tier 1
Tier 2

Navigation - Tier 2
Tier 3

Navigation - Tier 3
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