Using Adobe After Effects
Explainer videos illustrate verbal content to increase interest and comprehension. They make content more fun and easier to grasp. They are often used to teach scientific concepts or explain brand positioning.
This explainer video is intended to establish Tech Square as a professional neighborhood started by Georgia Tech. Tech Square and the entities it is connected to are called the "Innovation Ecosystem" in order to describe efforts to cultivate innovation in Atlanta. The voiceover features aspirational verbiage referencing abstract concepts. I used symbolic imagery to elucidate and create interest in the content.
This video was created to accompany a feature article about Autism for the Georgia Tech news site. The article incorporated a spoken word segment by Sociology professor Jennifer S. Singh, which became more engaging and comprehensible through these animated visuals.
