Colors
Use the primary colors prominently and consistently in all branded materials. Secondary and tertiary colors may be used when an expanded palette is necessary.
Primary Colors
PMS: n/a
HEX: #FFFFFF
RGB: 255, 255, 255
HSL: 0, 0, 100
HSB: 0, 0, 100
CMYK: 0, 0, 0, 0
Metallic PMS: 8383
PMS: 4515
HEX: #B3A369
RGB: 179, 163, 105
HSL: 47, 33, 56
HSB: 47, 41, 70
CMYK: 13, 19, 62, 28
Primary Color Usage
- Use the primary colors as the most dominant hues in all media.
- Use of shade percentages is permitted.
- Tech Gold Metallic ink may be used when printing offset.
Accessibility of Text
Using accessible color combinations enhances legibility and ensures that Georgia Tech's content is available to a diverse audience. When using combinations of any text color on any background color in digital media, check the colors for accessibility using a contrast checker such as the WebAIM Contrast Checker. Your text must pass WCAG AA at a minimum.
Tech Gold text on a white background is not accessible. When using Tech Gold for text on a website or other digital media, substitute Tech Medium Gold for large text and Tech Dark Gold for small bold text. The font weight for these colors must be 600 or higher.
Accessible Tech Gold
HEX: #A4925A
RGB: 164, 146, 90
For use in large headline text in any digital media.
HEX: #857437
RGB: 133, 116, 55
For use in small bold text in any digital media.
Tech Light Gold
HEX: #BFB37C
RGB: 191, 179, 124
For use wherever a lighter gold is needed for contrast or metallic effects. Not suitable for text color on a white background.
Secondary Colors
PMS: 124
HEX: #EAAA00
RGB: 234, 170, 0
HSL: 44, 100, 46
HSB: 44, 100, 92
CMYK: 0, 30, 100, 0
PMS: 540
HEX: #003057
RGB: 0, 48, 87
HSL: 207, 100, 17
HSB: 207, 100, 34
CMYK: 100, 57, 12, 66
Tertiary Colors
(neutral dark gray)
PMS: 425
HEX: #54585A
RGB: 84, 88, 90
HSL: 200, 3, 34
HSB: 200, 7, 35
CMYK: 48, 29, 26, 76
(cool blue-black)
PMS: 296
HEX: #002233
RGB: 0, 34, 51
HSB: 200, 100, 10
HSL: 200, 100, 20
CMYK: 30, 10, 0, 100
(warm gray)
PMS: 7536
HEX: #8E8B76
RGB: 142, 139, 118
HSL: 53, 10, 51
HSB: 53, 17, 56
CMYK: 26, 21, 40, 31
(light warm gray)
PMS: 427
HEX: #D6DBD4
RGB: 214, 219, 212
HSL: 103, 9, 85
HSB: 103, 3, 86
CMYK: 9, 4, 10, 8
(light ivory yellow)
PMS: 7499
HEX: #F9F6E5
RGB: 249, 246, 229
HSL: 51, 63, 94
HSB: 51, 8, 98
CMYK: 1, 1, 10, 1
(green-blue)
PMS: 5483
HEX: #4B8B9B
RGB: 75, 139, 155
HSL: 192, 35, 45
HSB: 192, 52, 61
CMYK: 53, 5, 18, 25
(grass green)
PMS: 355
HEX: #377117
RGB: 55, 113, 23
HSL: 99, 66, 27
HSB: 99, 80, 44
CMYK: 75, 10, 100, 30
(bright lime green)
PMS: 382
HEX: #B7C42F
RGB: 183, 196, 47
HSL: 65, 61, 48
HSB: 65, 76, 77
CMYK: 30, 7, 100, 4
(berry purple)
PMS: 229
HEX: #740053
RGB: 116, 0, 83
HSL: 317, 100, 23
HSB: 317, 100, 45
CMYK: 31, 100, 9, 44
(earth orange)
PMS: 174
HEX: #AD4025
RGB: 173, 64, 37
HSL: 12, 65, 41
HSB: 12, 79, 68
CMYK: 10, 78, 80, 25
(bright orange)
PMS: 1585
HEX: #F95E10
RGB: 249, 94, 16
HSL: 20, 95, 52
HSB: 20, 94, 98
CMYK: 0, 70, 96, 0