Emails
Email Signatures
Consistent email signatures deliver a visually coherent look across Georgia Tech departments. Use Georgia Tech's primary typefaces Helvetica Neue or Arial. Your email signature may contain any of the following elements:
- Your name
- Job title
- Department or unit
- Georgia Institute of Technology
- Postal mailing address (optional)
- Office phone number
- Cell number (optional)
- Fax number (if applicable)
- Email address
- Department/unit website address
- Georgia Tech website address
Jennifer Tomasino
Content Strategist | Institute Communications
Georgia Institute of Technology
Phone (404) 385-1234 | Cell (404) 555-1234 | Fax (404) 384-1212
tomasino@gatech.edu | comm.gatech.edu | gatech.edu
HTML Emails
Many units around campus utilize email newsletters formatted with HTML to create visually appealing layouts. Using templates provided by services such as Constant Contact and Mailchimp is permitted so long as style choices align with the brand. When selecting a service or template, consider some important guidelines.
Examples of HTML email newsletters
Device Responsiveness in Emails
An average of 50% of emails are opened on mobile devices. If your email isn't coded for responsiveness, it will be difficult to read on mobile devices and may not be read at all due to legibility issues. Always use mobile-responsive email templates.
CAN-SPAM
The CAN-SPAM act is a law which protects people from receiving emails they do not want. It is crucial that your HTML emails comply with this law. Your email must contain an accurate physical address and a way to opt-out of the email. These are usually placed in the footer of an email. Many email marketing providers such as MailChimp and Constant Contact will automatically include these in your emails, but it is your responsibility to make sure.
Learn more about CAN-SPAM compliance at the Federal Trade Commission Website.