Official Institute Brand

From Institute Communications

Our Look

Photography

Photography representing Georgia Tech should seek to convey these central concepts:

  • Thought Leadership
  • Collaboration
  • Inventiveness and Industriousness
  • Real-World Impact

Portraits

Portraits typically feature the subject facing the camera with confidence and self-awareness. The subject may be pictured in a situation familiar to them, such as their lab or classroom.

portrait photography examples

Research

Photographs of research subjects tell a story about the work being done. They typically show the subject or subjects engaging in the research in some way. Georgia Tech's research photography is colorful and high-contrast.

reearch photography examples

Campus

Images of campus should include people. Compositions are made dynamic through high vantage points, wide angles, and attention to framing and use of angles and lines to lead the eyes of the viewer.

campus photography examples

Students

Photographs of students should represent the diverse student body of Georgia Tech with an emphasis on collaboration, quality of life, and ingenuity.

student photography examples

Athletics

Photos of athletics focus on the action and movement of the athletes. Subjects should appear to move toward the viewer, upward, or across the image. Subjects should not appear to move away from the viewer.

athletics photography examples