Wordmark and Spirit Marks

Spirit marks are logos or emblems which represent Georgia Tech in a spirit-related context such as athletics, recruitment, admissions, and informal celebrations such as parades. The Georgia Tech wordmark is Creating the Next^®. The wordmark is present on the website header, the back of many printed materials, and as a lockup logo with the official Georgia Tech logo.

Athletics and Spirit Marks

Georgia Tech's athletics identity elements - or Spirit Marks - include the interlocking GT, our mascot - Buzz^®, the Ramblin' Wreck, and the Georgia Tech Athletics wordmark.

Athletics and Spirit Marks are licensed trademarks that require prior approval before use from the Licensing office. For trademark usage permission, contact the licensing manager.

Creating the Next^® Wordmark

Horizontal and stacked wordmarks represent the Creating the Next^® tagline in graphic form. The wordmark is set all caps in the licensed font Vitesse and should not be set in any other font when created as a graphic. When representing the tagline "Creating the Next^®" in text (non-graphic form), the registered trademark symbol must be included.