The Georgia Tech brand manifests in print with striking images, dynamic forward-moving angles, and bold typography. Our printed materials often include these elements and treatments:
- The chevron element covering the full height of the piece and horizontally centered
- Color palette dominated by shades of Tech Gold and white is accented with Buzz Gold, Navy Blue, and selections from the tertiary palette
- Large headings in our slab serif brand fonts Vitesse or Roboto Slab.
- Headings featuring typography of dramatically different sizes for contrast
- On single pages and covers, the Georgia Tech logo can be found in the lower left or right corners, often framed by a banner that aligns to the chevron angles
- Thin striped line patterns— placed horizontally, vertically, or angled 30° to align with the chevron angles
- Image frames that adhere to the 60° angles in the chevron
- Hexagons as image frames or patterns
Branded Print Examples
Annual Report Cover and Inside Spread
Various Publication Covers
New Student Recruitment Mailer
Stationary
Approved Georgia Tech letterhead, envelopes, mailing labels, and business cards are provided by Georgia Tech Printing and Copying Services (PCS). Paper is stocked and standardized for consistency, cost-effectiveness, and to support the Institute's sustainability goals.
Visit Georgia Tech Printing and Copying Services.
Stationary Logos
Official campus stationery and business cards may apply the legacy logo or a unit combination logo.
Stationary Fonts
Palatino and Helvetica are the only approved typefaces to appear on campus stationery.
Business Cards
Official Georgia Tech business cards are meant to represent an employee's role at the Institute, and typically include:
- Name
- Title
- Business phone numbers
- Website
- Email address
Business Cards with Multiple Phone Numbers or URLs
Available space will dictate how many of these contact points will make it onto the card.
Business Cards with Personal Information
Business cards should not include personal contact information such as personal email addresses, personal social media accounts, or personal web links. Exceptions are non-Institute mobile or home numbers for employees who wish to be contacted for business purposes.
Business Cards with Multiple Titles
If multiple titles easily fit into an existing template, then they may be used. If multiple titles cannot easily fit into the desired template, the card holder will have to decide which titles are most useful.
Business Cards with Joint Appointments
Some Georgia Tech faculty and staff may also work for another institution. To accommodate these cases, a card may contains standard Georgia Tech information on one side, and a card design from the other institution on the other side.
- Not all partnership institutions allow this arrangement, so the card holder may not be able to have a two-sided card.
- It is not unusual for a Georgia Tech professor involved in a joint program to wish to use his or her Georgia Tech title for both institutions. Often, the faculty member is technically an adjunct at the other institution, and that institution may frown on using anything but the adjunct designation on their side of the card, if they grant permission for a two-sided card at all.
Business Cards with Joint Departments
The Wallace H. Coulter Department of Biomedical Engineering is currently the only jointly-operated unit. Faculty and staff employed by Georgia Tech working within this department may have a Georgia Tech business card or a Wallace H. Coulter Department of Biomedical Engineering business card. Cards featuring Georgia Tech or Emory University business card formats on one side and the Coulter Department of Biomedical Engineering format on the other side are not permitted. Affiliations other than Georgia Tech or Emory would be permitted on the second side with permission from the affiliated entity.
Business Cards with Foreign Language Translation
When needed, these should appear on the obverse of the card with no graphic formatting.
Business Cards for Students
Students are allowed to have business cards displaying the Georgia Institute of Technology logo or affiliated unit combination logo; the card must clearly indicate the student status of the cardholder (Class of XX, Ph.D. Candidate, etc.).
Student employees are allowed to have official business cards at the discretion of their supervisor.