Logos
Consistent and correct use of the official Georgia Tech logo conveys collaboration and unity across campus. All Georgia Tech communications should feature the official logo in the header or footer of the communication piece.
Primary Logo
The primary logo includes the Georgia Tech wordmark and a graphic icon of the Kessler Campanile, a spiraling sculpture that represents the past, present, and future of the Institute. The primary logo can be paired with the trademark for the Institute's official tagline, Creating the Next®.
Primary Logo Usage
The official primary logo should be black, Tech Gold, or white if placed on a dark background.
In print, the Georgia Tech logo should always have an amount of padding separating it from other page elements (other than body copy) equal to the width or the height of the logo used.
On websites, the logo should have top and bottom clear space/padding of 15px, and left and right padding of 20px.
Minimum Sizes
- In print, the minimum size of the Georgia Institute of Technology logo must be 3/8” tall, and the minimum size of the Georgia Tech logo must be 3/16” tall.
- In website headers, the Campanile icon within the logo should be no smaller than 60 pixels (px) tall.
- On responsive websites, the logo should maintain a proportional width and height, with the height of the Campanile shrinking to no smaller than 30px tall.
Legacy Logo
The legacy logo with full name of the Institute is reserved for special applications such as business cards, stationery, and Institute signage.
Combined Logos
Combined Logos for Campus Departments and Units
Academic, business, or research units may be identified by combining the name with the Georgia Tech primary logo.
Minimum Sizes
The minimum width of a combined logo with the outlined treatment is 2 inches. For combined logos smaller than 2 inches, use the solid version.
Two- and Three-Line Logos
Combination logos for long or complex unit names can be output in two- or three-line versions. In a three-line version, the top of the unit name should align with the top of the Campanile symbol.
Institute Seal
The seal is the most formal of the Institute's marks and is reserved for use by the offices listed in the General Usage guidelines. No other Georgia Tech units are permitted to use the seal.
Prohibited Logos
Acronyms and Initialisms
Logos based in acronyms or initialisms are no longer supplied, created, or endorsed. Combination marks are output with the complete name of the campus unit.
Outline Versions
Outline versions of combination logos are retired and are no longer supported.
Logos for Events, Initiatives, Programs
Custom logos for events, initiatives or programs are strictly prohibited per Institute policy. Existing graphics, symbols, or icons unique to individual units within Georgia Tech may not be used as dominant, freestanding components resembling a logo. Other visual elements may be used as secondary elements. They must be subordinate to the Georgia Tech logo.
Individual units, programs, or initiatives that have created their own logos, or had individual marks created for them by third parties or students, may not use such marks to represent their unit or Georgia Tech.
Partnerships and Co-Sponsorships
- The Georgia Tech logo must always stand alone.
- The logo should never be placed directly adjacent to a partner or co-sponsor logo; separate them by as much space as is possible or reasonable, depending on the circumstances.
- When several Georgia Tech units co-sponsor an event or program, use one Georgia Tech logo and list all participating Georgia Tech entities below it.
- When external companies or donors sponsor an event or program, the preferred method of acknowledgement is in a list. Displaying non-Georgia Tech logos in print communications, websites, or any other digital communication is discouraged.
- In the instance when displaying non-Georgia Tech logo(s) cannot be avoided, the logos must be preceded by a statement such as: "The following companies support this program." The non-Georgia Tech logo(s) should be followed by this statement verbatim: "The listing of corporate logos on this site does not constitute an endorsement by Georgia Tech."