Shapes and Patterns
The brand includes shapes and patterns that can be used to compliment or frame elements, lead the eye of the viewer through content, and reinforce the branded look and feel of graphic communications without detracting from the message.
Chevron Design Element
The Georgia Tech chevrons are a dynamic element that visually links Georgia Tech’s communications and expresses our expansive thinking and transformative ideas. The chevron is based on the interior angle of a hexagon, a reference to the geometric shapes in a yellow jacket's nest.
Chevrons may be added to print communications and digital designs to add interest and direct the reader.
Chevron Usage Guidelines
The chevron angle must match the angles of a hexagon. The outer angle should be 120°. The chevron should point forward.
Consecutive repeating chevrons should have a space between them unless they are of different widths.
When using several chevrons with different widths, their widths should each be multiples of the most narrow chevron.
Striped Border
The striped border has a 30° slant which can angle in either direction. The gaps between the dashes must be wider than the dashes. The exact dash-gap ratio is up to the designer. Here are some examples with an appropriate dash-gap ratio range of 1pt dash/5pt gap, .7pt dash/4pt gap, and .5pt dash/3pt gap.
Hive Pattern
The hive pattern is made of hexagons which share all sides as seen in a yellow jacket hive construction.
Striped Pattern
The stripe pattern features stripes with a 30° slant in either direction. Similarly to the striped border, the gaps between the lines should be wider than the lines.
